unit15

For P2 Me, Lewis and Dylan are in a group and we are going to advertise Charles Martin Martial Arts. We will work together to create a non-skippable audio promo for YouTube, lasting around 1 minute long.      Our audio visual promo will be to advertise a martial arts/jiujitsu gym, aiming to get more people to want to try out and hopefully enjoy it and will sign up. Resulting in the gym earing money and having new and more customers. But it also gives the customers something new and exciting to try whilst boosting confidence, they may make new friends and help their fitness. Target Audience To create a profile for our customer we have used the template that is used by a local company called S.Media. They use this to think about the customer and how they will go about creating their audio visual promo.  For our target customer they would ideally be around 17 years old and in a part time job, earing around £11.50. Whilst they work part time they go to college. They woul...

Disney 50th anniversary promo and NWA's Straight Outta Compton music video   Target audience: The target audience for these 2 ways of promoting an audio visual are vastly different as one is specifically targeted at a set audience where as the other is open to a range of people. Disney's 50th anniversary promo is targeted to a wide range of people, of all ages and genders. That is as it is inclusive for everyone and Disney even though it is a topic that will target fans in the parks there are all the rides which anyone will love. Where as N.W.A's Straight Outta Compton music video is more aimed at a specific audience who listen to that music or are fans of the band. This shows how the audience has an impact on the different promos.  Purpose:

Audio visual promos are a form of commercial advertising used in broadcast media, which promotes a program airing on a television or radio station/network to the viewing or listening audience. For music videos they're used to promote the band and advertise the song they released giving the consumers a visual representation of the band making the song more memorable as well as the band in hope they will find more of their music. To sell, it is to advertise the product to consumers and make it seem as good as it can to make people want to buy the product. To entertain, this is similar to the music video as it is providing the audience with something that will give them enjoyment whilst promoting the product or business. To inform, this is where they create an audio visual promo to provide information on perhaps a serious topic and give the information needed. To educate, this is where they'll promote their business to consumers but they'll provide new information or facts you...