unit15

 

copyright  libel slander discrimination  misrepresentation  ASA- legal, decent, honest, truthful  Value orientated frameworks: -social responsibility~ equality, sustainability and justice  -brand values~ what are the brand core values? -education & awareness~ does the promo raise awareness or educate -emotional impact~ does the video inspire or motivate.  Stakeholder orientated framework -a framework is a set of rules or ideas to guide you. -producer, crew, actors, society. ^what are their needs. For my audio visual promo I am advertising an MMA gym, so some ethical issues I could have would be violence shown. So that would mean not showing people punching each other in the face and using pads to train on. This is as if children see this advert then they may get influenced to punch people in the face or punching other people full stop, which is not a good influence.  We need to make sure that in this audio visual, that we don't talk or write anythi...