legal and ethical issues M2

copyright 

libel

slander

discrimination 

misrepresentation 

ASA- legal, decent, honest, truthful 

Value orientated frameworks:

-social responsibility~ equality, sustainability and justice 

-brand values~ what are the brand core values?

-education & awareness~ does the promo raise awareness or educate

-emotional impact~ does the video inspire or motivate.

 Stakeholder orientated framework

-a framework is a set of rules or ideas to guide you.

-producer, crew, actors, society.

^what are their needs.

For my audio visual promo I am advertising an MMA gym, so some ethical issues I could have would be violence shown. So that would mean not showing people punching each other in the face and using pads to train on. This is as if children see this advert then they may get influenced to punch people in the face or punching other people full stop, which is not a good influence. 

We need to make sure that in this audio visual, that we don't talk or write anything to offend or insult another MMA gym. This would make sure we don't have slander or libel issues with our ad.

To make sure that we don't discriminate anyone in the ad and to make it aware that it is for anyone we will make sure to be as diverse as we can to include different sex's and races.

To make sure our ad is ASA efficient we will make sure that everything we record and include is honest and truthful to what we are advertising, decent in the manner of suitability for the target audience and legal by matching all their requirements. 

We will also make sure that when advertising the MMA gym we are showing what you can do there and do not give a false ad to gain and audience and potential customers. This will stop any misrepresentation.