p2

For P2 Me, Lewis and Dylan are in a group and we are going to advertise Charles Martin Martial Arts. We will work together to create a non-skippable audio promo for YouTube, lasting around 1 minute long.

     Our audio visual promo will be to advertise a martial arts/jiujitsu gym, aiming to get more people to want to try out and hopefully enjoy it and will sign up. Resulting in the gym earing money and having new and more customers. But it also gives the customers something new and exciting to try whilst boosting confidence, they may make new friends and help their fitness.

Target Audience

To create a profile for our customer we have used the template that is used by a local company called S.Media. They use this to think about the customer and how they will go about creating their audio visual promo. 

For our target customer they would ideally be around 17 years old and in a part time job, earing around £11.50. Whilst they work part time they go to college. They would follow the likes of famous Boxers, MMA fighters and jiujitsu practitioners e.g Tyson Fury. They would watch shows such as UFC, Boxing tournaments, Jiujitsu tutorials as these would benefit them in training and fighting, by being able to see techniques and skills used. And may read books to get them out of there pain by the likes of David Goggin's, as he is an Ultramarathon runner, Ultra-distance cyclist, triathlete, motivational speaker, and author. They may listen to Joe Rogan Podcast and upbeat, intense music, maybe even Hip-Hop/Rap music. Artists like Eminem. On their weekends/time off they would watch sporting events such as Boxing, maybe attend fight nights, ring clashes and WKOS. 

Our psychometric would have an aspiration to succeed to compete at high levels and achieve all that they can through out the gym. They would desire to gain continence in themselves and become fitter and healthier. They will fear things such as failure and injury. But may get frustrated if cant understand a technique or  skill as quickly as they'd hop or as quick as someone else.

For the audio visual promo we will use Charlie's gym and film the different things that you can do. It may start with exercises to get you prepared for the session shots of people training on pads showing close ups as they hit the pads/punching bags. We will demonstrate what the gym entails for someone who may see this and want to join the martial arts gym.